Faculty Profile

Dr. Hassan Abbas

Assistant Professor

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Contact Member

E-mail : h.abbas@iba-suk.edu.pk
Office Extension :

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Biography

Dr. Hassan Abbas From advertising to algorithms, Dr. Hassan Abbas merges storytelling with science. A near-native English speaker with roots in Sindh and research credentials from France, he explores how digital content shapes consumer minds. Whether decoding AI’s role in marketing or mentoring future business leaders across Europe and Pakistan, Dr. Abbas brings global insight with local impact. Currently teaching, researching, and always asking: What truly engages people?

Qualifications