Touseef Hussain Ghumro
Contact Member
E-mail : touseef.hussain@iba-suk.edu.pk
Office Extension :
Biography
Mr. Touseef Hussain Ghumro is currently serving Sukkur IBA University as Lecturer, Business Education. He completed his Master of Philosophy in Marketing in May 2018 from Iqra University, Karachi. Mr. Touseef Hussain is a Gold Medalist in MBA Marketing. He has served Pakistan Cosmetic Products (Himalaya Herbals Division) as Area Sales Manager and Educational Institutes’ Marketing functions in the managerial positions. His research interests encompass consumer behavior, advertising, brand management, and digital marketing. He published his first research article in The Journal of Asian Finance, Economics and Business, a journal ranked in WoS (ESCI), HJRS (Y), Scimago (Q3) + Elsevier's (Scopus). He also has published a WoS(ESCI) research paper titled "The Mediating Role of Brand Attitude for Purchase Intention: Empirical Evidence from Fast Food Industry in Pakistan" in Etikonomy. Mr. Ghumro has served virtual Internation Research Conferences "ICTERI" 2020 and 2021 held in Ukraine. He has conducted Capacity Building Training Programs as Lead Trainer for various Public Sector Organizations. Mr. Ghumro is having three years of teaching experience and has serve the industry for six years.
Qualifications
| Degree | From | Major | Year |
|---|---|---|---|
| Master of Philoshy | Iqra University, Karachi | Marketing | 2018 |
Publications
| # | Title | Author(s) |
|---|---|---|
| 1 | Effects of a Technological-Organizational-Environmental Factor on the Adoption of the Mobile Payment System |
KWABENA , Gyamfi-Yeboah MEI , Qiang Ghumro , Touseef Hussain LI , Wenyuan ERUSALKINA , Daria |
Awards
| # | Title | Organization | Year |
|---|---|---|---|
| 1 | Gold Medalist | Dadabhoy Institute of Higher Education Karachi | 2011 |