Faculty Profile

Dr. Jan Muhammad Sohu

Assistant Professor

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Contact Member

E-mail : jan.sohu@iba-suk.edu.pk
Office Extension :

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Biography

Dr. Jan Muhammad Sohu is a distinguished academic and researcher with extensive expertise in digital marketing, big data analytics capability, digital transformation, environmental sustainability, value co-creation, digital platform capability, and corporate governance. Currently Dr. Sohu is assistant professor of digital marketing at Sukkur IBA University, Pakistan (only AACSB Accredited public sector university in Pakistan). Holding a PhD in Management from Jiangsu University, Dr. Sohu has published 45 plus papers in numerous impactful and high-ranking journals (WOS, SCOPUS, ABDC, CABS) and has contributed scholarly book chapters with well-known publishers that address critical intersections of sustainability, digital technologies, and business practices. With a rich background in both academic and industry settings, he brings valuable experience in editorial roles, contributing as a peer reviewer and advisory board member for several impact factor journals. His expertise in big data analytics and corporate governance, combined with his international network, makes him a strong researcher for any role related to academic research. Dr. Sohu is dedicated to fostering innovative research and ensuring the highest standards of academic rigor and inclusivity in scholarly publications. Dr. Jan Muhammad Sohu has actively contributed as an editor and peer reviewer for a wide range of reputable international journals, focusing on AI, sustainability, digital transformation, artificial intelligence, digital marketing, big data analytics capability, HRM, green innovation, and higher education. His review expertise spans both theoretical and empirical research, using advanced methods such as SEM, ANN, fsQCA, Hayes Process Macro and hybrid models. His total reviews completed 2021–2025 are over sixty, and a few are included here.

Qualifications