Faculty Profile

Dr. Rukhsana Gul

Associate Professor

---

Contact Member

E-mail : rukhsana.gul@iba-suk.edu.pk
Office Extension : -

---

Biography

Dr. Rukhsana Gul works as an Associate Professor at Department of Business Administration Sukkur IBA University, Sukkur. She received her MS (Marketing) from Sukkur IBA University, Sukkur and her Ph.D. from Wuhan University of Technology, China. Her primary research interests are in the field of marketing and consumer behavior with a special focus on brand experience, experiential marketing strategies, product design, consumer behavior change, consumer-brand relationships, and consumer psychology in digital and social media environments. She has published more than 30 empirical studies including papers that have appeared or been accepted/under review in Journal of Consumer Behavior, Psychology and Marketing, Review of Managerial Science, International Journal of Information Systems and Change Management, Journal of Advanced Manufacturing Systems, and so on.

Qualifications