Faculty Profile

Dr. Nabeel Nisar

Assistant Professor

Contact Member

E-mail : nabeel.nisar@iba-suk.edu.pk
Office Extension : 4243


Biography

I am passionate about engaging customers, particularly alumni, with their alma mater for long-term organizational success. I have published research in the leading peer-reviewed academic journals in alumni engagement, philanthropy, volunteering as an active citizen, customer engagement, and customer experiences. I bring over 14 years of experience as a real-time marketer, research scholar, case study writer, entrepreneur, trainer, and marketing & management strategy consultant. I am currently employed at Sukkur IBA as an Assistant Professor of Marketing. I am serving as the Lead Instructor of the National Academy of Higher Education (NAHE), Higher Education Commission to implement the Undergraduate Education Policy 2020, and an International Labor Organization-certified trainer on business startups and entrepreneurship in Pakistan. Additionally, I am an ATLAS.ti certified trainer, encouraging and training individuals on how to use ATLAS.ti to conduct qualitative research effectively. Before joining Sukkur IBA, I worked for KFC Pakistan in various services marketing, customer engagement, CSR, institutional development, and sustainability capacities. Qualitative research, marketing strategy, consumer interaction, alumni relationship, institutional advancement, relationship marketing, organizational sustainability particularly of public HEIs, and social enterprise development are my areas of interest.

Qualifications

Degree From Major Year
PhD Universiti Sains Malaysia Marketing 2021
BBA (Hons) Institute of Business Administration, Karachi Marketing 2007
MSc University of Bradford, United Kingdom Marketing & Management 2012


Publications

# Title Author(s)
1 New Wella Salon: Exploring Growth Opportunities (A) Ahmed, , Irfan
, Yanpeng Zhang
, hangbiao Li,
, Zihai Jiang,
, Xiuxiu Wang,
, Faizan Raza


Memberships

# Title Year
1 SIYB (Start & Improve Your Business) Trainer 2014
2 HEC Lead Instructor on Undergraduate Education Policy 2020 2022
3 Professional Junior Trainer 2022


Awards

# Title Organization Year
1 International Gender Academy Course International Labour Organization 2015